10 Good Bad and Ugly Truths of Marketing Post Pandemic

Though we are slowly coming out of the pandemic it is becoming more clear that as a society we are still far away from getting back into our old normal reality. It’s like the pandemic has pressed the big red reset button and now we have to restart everything all over again and write the new future, For example, companies like Meta and Tesla are already has started writing the future by creating technologies for the new normal ready future. So the marketing post pandemic will also be different.

As it has also impacted the business and industries, It has become so much important for Marketers to improvise, adapt, and overcome the new challenges and learn the new tactics to help the companies grow. Yes, the truth in marketing is it’s always changing but the recent change was rapid and drastic. The change in marketing demands new marketing strategies.

Every successful marketer has his own marketing strategies, to build that you need the have at least a rough idea of how the market has evolved and changed, to build your own post-pandemic marketing strategy.

Here we have listed down in detail what are the possible good, bad, and ugly changes the future of marketing holds and suggestions on how to not only survive but also thrive in those changes. We have listed them according to how they might affect the business we hope it will help you create a greater overview for marketing post pandemic, so let’s get started.

What is good about marketing post pandemic

Online shopping will sky-rocket

Even before the pandemic, eCommerce was defeating offline business left, right a center but it was the pandemic that made eCommerce a 26.7 Trillion dollar economy. At the time when businesses all over the world were suffering, the rise of eCommerce saw little to no sign of decay. Before the pandemic, the number of people who shop online was about 1.66 Billion it jumped to 2.14 billion in 2021. Jeff Bezos got more increased fortune of more than 86 Billion, These are the statics that shows how the pandemic has strengthened the roots of eCommerce.

For the people who were skeptical about the online method, Staying at Home forced them to start the online journey. There are chances that the eCommerce will further increase up to 169% because the new people who joined the omnichannel services like eCommerce and online shopping, Though most of them are low-frequency buyers, it is expected that they will come back. The strength of those people helped them increase the online business and it’s quite easy to imagine how they will help in the future. As the pandemic drastically changed the market, a change in marketing will also be required.

What does it mean to the marketer?

If you do the marketing for your own business or you have a marketing service the good news is that your marketing post pandemic will be easier here as plenty of new people soon flocking around your business and if you provide marketing services that means it will be a lot easier for you to bring people to business and get more conversions.

Marketing localization & Automation

The pandemic started the remote work culture. Large companies are also supporting this. As they realized it makes the employees more productive in lesser time. Huge companies like meta are making “Horizons Workrooms” promote more Remote work. Adobe that the people post-pandemic are saying they are hesitant of going to public places like buses, stations, and offices. That suggests that the Work From Home will not only be continued but also it will be more in numbers. It also suggests there will be a need for change in marketing plan.

What does it mean to the marketer?

This will let people stay outside of the main city in more suburbs and rural areas. For targeting the people staying there you will require a more localized SEO-based new marketing strategy designed for small businesses. Most people like to shop everyday items from the neighborhood stores, So your pandemic marketing strategy should be localized marketing, and personalization will be more important than ever to create new business relationships with new people of that certain area.

For localized marketing, marketing automation can also be a useful technology for the future. It’s a way of using software to automate marketing activities. It can make repetitive tasks like E-mail marketing and social media posting much easier.

E-services will see a boom

Even before the pandemic people were already taking advantage of E-services especially for entertainment and media, for other services however people were hesitant to adopt them. When the pandemic put them in no choice just like eCommerce did, it forced them to adopt the E-service option.

Some Telemedicine services for example like “Teladoc Health” a virtual healthcare company, got a sudden boost of in the first quarter of 2020 and nearly doubled its userbase.

What does it mean to the marketer?

For marketers, this helped increase the trust among people. That is expected to grow the userbase even more that will help marketers with even more opportunities to grow their business. It might also lead to a place where businesses start doing partnerships to help each other. For example, food delivery services can be partnered with Online Fitness Training services what will help the users get the right foo helping both businesses together.

Voice search

Another new change in marketing will be because of the rise of IoT devices such as Amazon Echo or Google Home is the reason that voice searches are becoming more and more popular. Even back in 2019, almost 38 % of people online were using the voice search after the pandemic in 2021 it jumped to 58 %. As people enjoy the convenience to it is expected to grow even more. And it also helps with SEO and almost 75% of voice search results appear in the first 3 results

What does it mean to the marketer?

As people are using more voice search the strategy of marketing post pandemic should include the voice search option. It will also be helpful for SEO you must have to incorporate them into your marketing strategy. For example, if you want to do content marketing as a business strategy and using WordPress you can install a “Plugin” “Universal Voice Search” that yo let you use the voice search option from your content.

live content

People started using the internet in the pandemic more than ever in the whole history of it. At near 70% increased user base the people almost consumed most of the pre-recorded content available and in the present time live content is seeing more and more attention from the audience Podcasts are seeing a significant rise and now around 41% people today listen to podcasts. And live video content saw more growth than Short and Long-form Content. One of its reasons can be, The boredom or the loneliness caused by the pandemic could be slightly released by the interactivity of the live forms of content. It is obviously another drastic change in marketing.

What does it mean to the marketer?

Again while promoting products and services you can use medium-length live videos on social media. With a surprise Discount code/ Coupon in a random place, it will be extremely helpful for your business.

Bad about change in marketing

People are more judgemental than ever

The sheer knowledge available on the internet has made the customer base more and more choosy of what they are consuming. It is the new truth in marketing the expectations of the visitors are already rising the pandemic made this even steeper. Now they expect hyper-personalization with getting exactly what they were looking for they need frictionless value addition in the least time possible.

What does it mean to the marketer?

Knowing your customer isn’t enough anymore you need in-depth knowledge of what the customer segment wants and what the best solutions are. Above that, you need to beat the user experience of your competitors if you want to grow. Here are the things you can do give better value to your customers.

• Keep the track of real time analytics instead of a screenshot as a metric to measure your growth
• The data you collected about your customer can be used to provide a smooth customer journey use of AI/ML can be really helpful for that
• Convenience should be always the topmost priority this is what will make your content useful to your audience
• Value provide, everything is already avilable on the internet why they should follow you ? You need to put out your content in your own perspective and also show how can you make it even more effective.

Brand loyalty is not dead but will die soon

The arrival of personal branding, a more competitive marketplace, blaming of product quality, and better products at cheaper prices are Completly Killing brand loyalty. Especially after the pandemic when shopping at the convenience of home became the norm, it was the last nail on the coffin of brand loyalty. Half of the people are going for new brands and one-third are buying their favorite influencers’ merch.

What does it mean to the marketer?

For the marketers, it means they will have to get a quick understanding of when and why people are choosing to go to other brands and find a way to recover the lost customers by doing things like creating promotional content to recreate the broken relationship or even a special gift for doing business for them or they’re loved once. According to Forrester research one might need to spend 15% of their marketing budget on loyalty and retention marketing by 2021

Changing cultural values

Now the cultural values around the world is changing, it is also truth in marketing more and more people put importance on the purpose of the brand in society often more than its business values. People have started to take more care of society as a whole and the trend of looking after each other and “Doing the right thing” is increasing. Charitable funds have increased up to 19% from the previous year of 2020. Making it an 88.55 Billion dollars industry.

A study from Forbes found that people like to do buy things from Brands that do charitable things because it makes them feel good. This behavior is expected to grow in the next years, as most people claim to do business specifically who actively took care of the society in the pandemic.

What does it mean to the marketer?

This means marketers need to Create and Control a strong sense of purpose of their given brand and a cause that makes it stand out of the crowd and show the world that your brand is not only the best solution provider but also here to make the real difference in the world above other selfish reasons. other things that put your brand in a good image are,

• The projects they choose to work
• The partners they choose to work with
• How they treat the employees
• What message they sent to the customers
• Standing up with the ideal you claim have

Ugly part of post pandemic marketing

End of cookies in chrome

Cookies are small file that gets stored in the browser that keeps the user records such as. password, name, demographics, etc. It helps the website understand what information it needs to show you. For marketers, it stores information like your visitor’s interests, user activities, and purchase history. According to Google, it will stop supporting third-party cookies(others have already done that). The cookies were used to deploy the ads on google. Without this, your ad campaigns for small businesses will be a hell walk.

What does it mean to the marketer?

Unfortunately, you have to deal with this, It going to be super hard to deal with, without user data targeting the audience segment will be difficult, but here is the least you can do

1. Going omnichannal, that means using more channels to approach people like, Email marketing + Ads, Social Media marketing + SEM etc, This is how you can Connect the users where ever thay go.
2. While selling a product or services you can try to sell some addones too, Like for selling a facewash you can recommand the user to buy a clenser or a moisturizer.

competition

With more and more numbers of businesses online it means there will be more and more competitors in your niche is already a saturated market that means it will be harder to get results more it will also be more time taking even in the long term it will be harder to compete against the brands.

What does it mean to the marketer?

Unfortunately, it also does not have any hack or silver bullet you will just have to put more and more effort in there is no other way.

Conclusion

You just completed our “10 Good Bad and Ugly Truths of Marketing Post Pandemic” list hope you now at least have a rough idea about what will be the condition of marketing post pandemic will be. The truth in marketing is that there will always be a change in marketing and it is an ongoing process but the pandemic brought the change in a rapid fashion. We also hope that the new marketing strategy that we recommended will also be helpful for you. Yes, it’s true that post-pandemic marketing is hard and will be harder to get results but if you put effort you will see results.